Culture may also affect the antecedents of consumer trust; that is, consumers in different cultures might have differing expectations of what makes a web merchant trustworthy. Here we report on a cross-cultural validation of an Internet consumer trust model. The model examined both antecedents and consequences of consumer trust in a Web merchant.
Construct | Cites | Category | Questions given? | Content validity | Pretests | Response type | Notes |
---|---|---|---|---|---|---|---|
Reputation | Jarvenpaa et al., 2000 | yes | None | pilot test for translation error | 7-point Likert scale | ||
Perceived Size | Jarvenpaa et al., 2000 | yes | None | pilot test for translation error | 7-point Likert scale | ||
Store Trustworthiness | Jarvenpaa et al., 2000 | yes | None | pilot test for translation error | 7-point Likert scale | ||
Attitudes towards a Store | Jarvenpaa et al., 2000 | yes | None | pilot test for translation error | 7-point Likert scale | ||
Willingness to Buy | Jarvenpaa et al., 2000 | yes | None | pilot test for translation error | 7-point Likert scale | ||
Risk Perception | Jarvenpaa et al., 2000 | yes | None | pilot test for translation error | 7-point Likert scale | ||
Shopping Enjoyment | Jarvenpaa et al., 2000 | yes | None | pilot test for translation error | 7-point Likert scale | ||
Attitudes towards Computers | Jarvenpaa et al., 2000 | yes | None | pilot test for translation error | 7-point Likert scale | ||
Direct Shopping Experience | Jarvenpaa et al., 2000 | yes | None | pilot test for translation error | 7-point Likert scale | ||
Web-Shopping Risk Attitudes | Jarvenpaa et al., 2000 | yes | None | pilot test for translation error | 7-point Likert scale |
Sirkka L. Jarvenpaa, Noam Tractinsky, and Lauri Saarinen. Consumer Trust in an Internet Store: A Cross-Cultural Validation. Journal of Computer-Mediated Communication, 5(2):0–0, 1999. doi:10.1111/j.1083-6101.1999.tb00337.x.
@article{jarvenpaa_consumer_1999,
author = {Jarvenpaa, Sirkka L. and Tractinsky, Noam and Saarinen, Lauri},
doi = {10.1111/j.1083-6101.1999.tb00337.x},
issn = {10836101},
journal = {Journal of Computer-Mediated Communication},
language = {en},
number = {2},
pages = {0-0},
shorttitle = {Consumer {{Trust}} in an {{Internet Store}}},
title = {Consumer {{Trust}} in an {{Internet Store}}: {{A Cross}}-{{Cultural Validation}}},
volume = {5},
year = {1999}
}