C. K. Prahalad and Yves L. Doz. The Multinational Mission: Balancing Local Demands and Global Vision. Simon and Schuster, December 1999. ISBN 978-0-684-87132-5.
@book{prahalad_multinational_1999,
author = {Prahalad, C. K. and Doz, Yves L.},
isbn = {978-0-684-87132-5},
language = {en},
month = {December},
publisher = {{Simon and Schuster}},
shorttitle = {The {{Multinational Mission}}},
title = {The {{Multinational Mission}}: {{Balancing Local Demands}} and {{Global Vision}}},
year = {1999}
}