Cynthia K. Riemenschneider, David A. Harrison, and Peter P. Mykytyn. Understanding it adoption decisions in small business: integrating current theories. Information & Management, 40(4):269–285, March 2003. doi:10.1016/S0378-7206(02)00010-1.
@article{riemenschneider_understanding_2003,
abstract = {Using a ``combine and conquer'' strategy with the theory of planned behavior (TPB) and the technology acceptance model (TAM), we applied a series of loosely to tightly integrated models to the IT adoption decisions of small business executives regarding a web site. With application of structural equation modeling (SEM) techniques, we found that there were progressive improvements in fit as the models become more fully integrated. The results indicate that a ``Collected'' model representing the underlying categories of cognitions from the TPB and the TAM provided a better fit than either the TAM or the TPB alone.},
author = {Riemenschneider, Cynthia K. and Harrison, David A. and Mykytyn, Peter P.},
doi = {10.1016/S0378-7206(02)00010-1},
issn = {0378-7206},
journal = {Information \& Management},
month = {March},
number = {4},
pages = {269-285},
shorttitle = {Understanding It Adoption Decisions in Small Business},
title = {Understanding It Adoption Decisions in Small Business: Integrating Current Theories},
volume = {40},
year = {2003}
}