We assess the impact of organizational, manager and environmental characteristics on SME utilization of the Facebook Events Page. Results of a hierarchical logistic regression indicate that firm innovativeness, firm size, manager’s age and industry sector all have a significant impact on social media adoption. Implications for research and practice are discussed.
| Construct | Cites | Category | Questions given? | Content validity | Pretests | Response type | Notes |
|---|---|---|---|---|---|---|---|
| technology adoption | NEW | yes | none | none | 5 point likert scale ranging from "Strongly disagree" to "strongly agree" |
Samuel Fosso Wamba and Lemuria Carter. Social media tools adoption and use by SMES: An empirical study. In Social Media and Networking: Concepts, Methodologies, Tools, and Applications, pages 791–806. IGI Global, 2016.
@incollection{wamba_social_2016,
author = {Wamba, Samuel Fosso and Carter, Lemuria},
booktitle = {Social {{Media}} and {{Networking}}: {{Concepts}}, {{Methodologies}}, {{Tools}}, and {{Applications}}},
pages = {791--806},
publisher = {{IGI Global}},
shorttitle = {Social Media Tools Adoption and Use by {{SMES}}},
title = {Social Media Tools Adoption and Use by {{SMES}}: {{An}} Empirical Study},
year = {2016}
}