Icek Ajzen and Martin Fishbein. Understanding Attitudes and Predicting Social Behavior. Prentice-Hall, 1980. ISBN 978-0-13-936443-3.
@book{ajzen_understanding_1980,
author = {Ajzen, Icek and Fishbein, Martin},
isbn = {978-0-13-936443-3},
language = {en},
publisher = {{Prentice-Hall}},
title = {Understanding Attitudes and Predicting Social Behavior},
year = {1980}
}