Anol Bhattacherjee. Acceptance of e-commerce services: the case of electronic brokerages. IEEE Transactions on Systems, Man, and Cybernetics - Part A: Systems and Humans, 30(4):411–420, July 2000. doi:10.1109/3468.852435.
@article{bhattacherjee_acceptance_2000,
abstract = {This paper examines human motivations underlying individual acceptance of business-to-consumer (B2C) electronic commerce services. Such acceptance is the key to the survival of firms in this intensely competitive industry. A modified theory of planned behavior (TPB) is used to hypothesize a model of e-commerce service acceptance, which is then tested using a field survey of 172 e-brokerage users. We found TPB was useful in explaining e-commerce service acceptance, however, acceptance motivations were significantly different from that of typical IS products. Based on a broader conceptualization of TPB's subjective norm to include both external (mass-media) and interpersonal influences, we report that subjective norm is an important predictor of e-commerce acceptance, behavioral control has minimal impact on e-commerce acceptance, and external influence is a significant determinant of subjective norm. Implications of these findings in light of e-commerce research and practice are discussed},
author = {Bhattacherjee, Anol},
doi = {10.1109/3468.852435},
issn = {1083-4427},
journal = {IEEE Transactions on Systems, Man, and Cybernetics - Part A: Systems and Humans},
keywords = {Humans,Testing,electronic commerce,human factors,Web and internet services,Banking,Helium,e-commerce,information systems,acceptance motivations,behavioural sciences,Computer aided software engineering,Consumer electronics,electronic brokerages,Electronic commerce,Management information systems,management science,planned behavior theory,Procurement,service acceptance},
month = {July},
number = {4},
pages = {411-420},
title = {Acceptance of E-Commerce Services: The Case of Electronic Brokerages},
volume = {30},
year = {2000}
}