Ease of use and enjoyment, and knowledge sharing (altruism and reputation) were positively related to attitude toward blogging, and accounted for 78% of the variance. On the other hand, social factors (community identification) and attitude toward blogging significantly influenced a blog participant’s intention to continue to use blogs.
| Construct | Cites | Category | Questions given? | Content validity | Pretests | Response type | Notes |
|---|---|---|---|---|---|---|---|
| Perceived usefulness | Davis, 1989, Lai, 2005, Shih, 2004 | yes | 8 student reviews | pilot | 5-point likert scale ranging from "disagree strongly" to "agree strongly" | ||
| Perceived ease of use | Davis, 1989, Lai, 2005, Shih, 2004 | yes | 8 student reviews | pilot | 5-point likert scale ranging from "disagree strongly" to "agree strongly" | ||
| Perceived enjoyment | Venkatesh et al., 2002 | yes | 8 student reviews | pilot | 5-point likert scale ranging from "disagree strongly" to "agree strongly" | ||
| Altruism | Bock et al., 2005, Gefen, 2000, Wasko, 2005 | yes | 8 student reviews | pilot | 5-point likert scale ranging from "disagree strongly" to "agree strongly" | ||
| Expected reciprocal benefit | Bock et al., 2005, Gefen, 2000, Wasko, 2005 | yes | 8 student reviews | pilot | 5-point likert scale ranging from "disagree strongly" to "agree strongly" | ||
| Reputation | Bock et al., 2005, Gefen, 2000, Wasko, 2005 | yes | 8 student reviews | pilot | 5-point likert scale ranging from "disagree strongly" to "agree strongly" | ||
| Trust | Bock et al., 2005, Gefen, 2000, Wasko, 2005 | yes | 8 student reviews | pilot | 5-point likert scale ranging from "disagree strongly" to "agree strongly" | ||
| Expected relationships | Bock et al., 2005, Gefen, 2000, Wasko, 2005 | yes | 8 student reviews | pilot | 5-point likert scale ranging from "disagree strongly" to "agree strongly" | ||
| Social norm | Taylor, 1995, Ashforth, 1989, Bock et al., 2005 | yes | 8 student reviews | pilot | 5-point likert scale ranging from "disagree strongly" to "agree strongly" | ||
| Community identification | Taylor, 1995, Ashforth, 1989, Bock et al., 2005 | yes | 8 student reviews | pilot | 5-point likert scale ranging from "disagree strongly" to "agree strongly" | ||
| Attitude | Davis, 1989, Lai, 2005, Shih, 2004 | yes | 8 student reviews | pilot | 5-point likert scale ranging from "disagree strongly" to "agree strongly" | ||
| Intention to use | Davis, 1989, Lai, 2005, Shih, 2004 | yes | 8 student reviews | pilot | 5-point likert scale ranging from "disagree strongly" to "agree strongly" |
Chin-Lung Hsu and Judy Chuan-Chuan Lin. Acceptance of blog usage: The roles of technology acceptance, social influence and knowledge sharing motivation. Information & Management, 45(1):65–74, January 2008. doi:10.1016/j.im.2007.11.001.
@article{hsu_acceptance_2008,
abstract = {Recently, there has been a dramatic proliferation in the number of blogs; however, little is published about what motivates people to participate in blog activities. Based on the theory of reasoned action, we developed a model involving technology acceptance, knowledge sharing and social influences. A survey of 212 blog participants found strong support for the model. The results indicated that ease of use and enjoyment, and knowledge sharing (altruism and reputation) were positively related to attitude toward blogging, and accounted for 78\% of the variance. On the other hand, social factors (community identification) and attitude toward blogging significantly influenced a blog participant's intention to continue to use blogs. Together they explain 83\% of the variance of intention to blog.},
author = {Hsu, Chin-Lung and Lin, Judy Chuan-Chuan},
doi = {10.1016/j.im.2007.11.001},
issn = {0378-7206},
journal = {Information \& Management},
keywords = {Social influence,Blog,TRA,Sharing motivation},
month = {January},
number = {1},
pages = {65-74},
shorttitle = {Acceptance of Blog Usage},
title = {Acceptance of Blog Usage: {{The}} Roles of Technology Acceptance, Social Influence and Knowledge Sharing Motivation},
volume = {45},
year = {2008}
}